Wednesday, November 27, 2019

Compare and Contrast Literary Text and Non-Literary Text Essay Example

Compare and Contrast Literary Text and Non-Literary Text Paper Non-literary text forms an independent part of a publication . Non-literary texts are informational writing: factual material, informational explanations, newspaper articles, textbooks, journal and diary entries, and so forth that are published in newspapers, Informative magazines current affairs news and educative articles. Non-literary composition uses facts and figures to proof a point. Examples of non-literary texts are personal diaries, current affairs news, journals, text books and articles. Non-literary composition is written objectively. In contrast, literary texts are fictional compositions based on the artist’s will and imaginations and are therefore subjective. Poetry, novels, short stories and dramas are written in a particular way, and this is referred to as literary text. In literary texts, authors creatively create feelings and ideas to entertain their audiences. Examples of literary texts are poems, short stories and dramas. They have been described as â€Å"the best words in the best order†. The use of sound of words make poems sound like songs when read aloud. Poems have a particular appearance that shows they are poems before even reading the words. Poems have shorter lines than most sorts of writings. Language features refer to the sound of the language in literature, the use of specific vocabulary to describe and clarify the literature or anything used in storytelling to draw the reader’s attention. Language features are the ways in which spoken, written and visual texts are shaped according to personal, historical, cultural, social and workplace contexts. We will write a custom essay sample on Compare and Contrast Literary Text and Non-Literary Text specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Compare and Contrast Literary Text and Non-Literary Text specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Compare and Contrast Literary Text and Non-Literary Text specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Language features can be everything that the artist-writer uses with particular artistic intentions that is employed in literature and storytelling. Language features of poems are art form that expresses ideas through language, which can be recognized, identified, interpreted and analysed. Literary language features are the means authors use to create meaning through language, and that readers use to understand and appreciate their works. The language features employed in literary prose are written deliberately in a more stylized manner to flow or sing without actually being poetry. In comparing the language features of the poem with the newspaper article, the poem uses literary devices which have different meanings and that allow the reader to interpret. This is because poems have a regular rhythm and repeated lines, words or sounds. However, the author of the news paper article uses words for easy interpretation and understanding, because the messages he is conveying to his readers are facts with figures. No-literary texts are explicit in nature, in that they are written to educate and inform his readers using convincing and/or persuasive language. In the article, for example, the author’s constant uses of question marks invite the readers’ involvement. The author of the news paper article is a third party; this is because he is reporting somebody’s research work to his readers. Whereas Duff, the author of the poem uses first personal pronoun in every sentence to show that it is her own piece of creative work. In respective of the language features used in both texts, the authors communicated their messages to their respective readers. A poem and an article show similarities in language features employed in their construction. They are also written composition to attract readers. Both poem and article make use of language features to make their readers understand them and appreciate their work. However, the sound of the word or language used in building a poem to impart the reader’s mind makes a poem different from an article. The use of metaphors, alliterations to describe objects make poems emotional, creative and appealing also differentiate a poem from an article. Article on the other hand, make clear, accurate and straight forward sentences to put their messages across . Articles are different from poems in that, articles can have as many writers as possible when people, through rejoinders, either contribute constructively or criticize the work of the original writer, whereas, only one writer is recognised in poetry. Above all, poetry involves aspects of language that appeal to, and communicate by sound and sight. In literary text the meaning is linked to the purpose, and it means that the character in the poem is fed up with boredom, loneliness and social isolation. In contrast, the meaning which is linked to the purpose of the article in the newspaper has to do with the wave of knife crime among the youth in United Kingdom. Articles and poems always have meanings for their readers. A poem and an article share similarities when it comes to the choice, use of stock of words in a language and order of words in a sentence. Authors and/or narrators make correct choice of words from in a language and arrange them properly in sentences to express clearly the intended meaning. Writers’ aim is to get the readers’ attention, so syntax and lexis are manner of speaking when used properly in literature. However, Poetry is often a fluid and personal passion without the necessary need to adhere to certain grammar rules or stanza styles. The structure, as seen in the article is more pronounced in that; a good title is created, an introduction that outlined the main features of the subject and described how the subject is all about was explained in a clear way. It had a conclusion. However, the poem has no beginning, middle and ending. Poetry differs in visual form from articles. It has been noticed that the use of prose in article differs in poetry ( Reckin, 2008). Poetry usually appears as a sequence of lines arranged in stanzas rather than a sequence of sentences within paragraphs. The article, as observed in the newspaper has useful sub-headings that gave detailed information about different aspects of the knife crime. The audiences for the two literatures are not the same. Articles target the general public as their audience, because their publications appear in newspapers and magazines, whilst poems appeal to interested readers (Zacharakis et al, 2011). The poem told a story, described an object and situation, narrated an event and finally expresses feelings. Whatever the substance of the remarks and the ultimate message, poetry is characterised by linguistic elements that go beyond standard sentence structure. A poet can speak directly to an audience, much as a narrator in stories. Poetry is the most personal and indirect form of fictional expression. The next stage of the assignment will be to summarise the main structural features of a poem. Poems, like articles have structures. Structure of a literature refers to how written expression is set out on the page. Poetry is restricted expression of the written word and the uses of structures provide the tools of poetry writing. Poetry structures have a collection of rhyming patterns, grammar and imagery. Poems have different structural features (shape) which can be used to classify poems. These features are simple and easy to distinguish, for example, the lines of poems are often much shorter than those of prose. Authors use literature techniques such as metaphors and similes to make poetry more descriptive and interesting and are often used in other forms of writings, such as articles. Personification is also literary technique employed in poetry to give human feelings and actions to objects or ideas. Alliteration, where repetitive consonant sounds at the beginning of the words and repetition of word or a phrase is repeated again and again in such a way to draws the readers attention to it. The use of all these techniques make poetry more creative, imagery and emotional to convey ideas and meaning ( Lowe, 2011). Non-literary texts have come under criticism, due to firstly, the changing society. A change in society will demand a change in one or more techniques normally used in non-literary texts if they are to win the audiences’ attention. Secondly, non-literary texts make use of extra linguistic styles, such as rhymes, rhythm similar to poems or oral literatures, thus making non-literary texts inconsistent. Finally, the ability to narrate one’s personal experience involves a great deal of mastery, creative talents and linguistic skills that can be found in oral or poems. We should not lose sight of the fact that a poem does not affect its reader in quite the same way that a work of prose does. In conclusion, this assignment has described the language features typically used in literary and non-literary texts and critically analysed their effectiveness. It has also applied appropriate linguistic and structural devices from variety of original literatures in my own creative writing. A summary of the main structural features of literary and non-literary texts and how they have been used in creating meaning and mood have been provided. This assignment has also analysed the ways authors use literature techniques to create meaning and ideas, and analysed an argument and implication and inconsistencies of non-literary texts. References Bandle, O. (2002) The Nordic Language: an International handbook of history, Volume 1, Berlin: Die Deutsche Bibliothek. Collins English Dictionary (2009) Collins Dictionary: 175 years of dictionary Publishing, Glasgow: Harper Collins Publishers. Catherine, R. (2006) E. E Cuming, New York: Liveright Publishing Corporation. Little Oxford English Dictionary (2008), Oxford: Oxford University Press. Lowe, I. (2011) A voice of Reason: Reflections on Australia, China: Palgrave Macmillan. Reckin, A. A. (2008) Poem as landscape, space, place and the visual, New York: UMI Microform Publishers. Zacharakis, A. Spinelli, S. Timmons, J. (2011) Business Plans that works: A guide for small businesses New York: Mc Graw Hill Publishers.

Saturday, November 23, 2019

To What Extent Was the Decline of the Staple Industries Essay Example

To What Extent Was the Decline of the Staple Industries Essay Example To What Extent Was the Decline of the Staple Industries Essay To What Extent Was the Decline of the Staple Industries Essay To what extent was the decline of the staple industries the most significant development affecting the people of Wales and England 1880 – 1929? The decline of the staple industries was a very significant development in people’s lives. Before the decline of the staple industries, Britain was known as the â€Å"workshop of the world† this was due to the fact that Britain producing 2/3 of the worlds coal, 50% of the worlds iron and 5/7 of all the worlds’ metal. This all changed when countries like Germany and the US used cheaper methods of extracting and producing these resources that Britain’s buyers looked else wear, the decline of these main industries caused a wave of job losses and other main industries to suffer. Britain lost its place as the most powerful empire; there were many reasons for this. Britain didn’t have the necessary raw materials needed for industrialisation; Britain’s farming industry couldn’t produce enough food to feed the growing population. The Liberal reforms were very significant in people’s lives. There were many reasons for why the liberals decided to reform Britain and these issues are highlighted in Booth and Rowntrees reports about people living below the poverty line. These reports tell us that if someone lost their job before the reforms they had to rely on their savings, family and friends, and the pawn brokers or depend on the poor laws which were the only sort of social protection they had. The government hardly ever stepped in to help people, the conservative government and member of the House of Lords all believed that if a person was poor that meant they were lazy; these reports discovered that that wasn’t the case and that in fact the majority of the poorest in society were born there. Some shocking statistics had shown that 11% of primary school children were malnourished and in 1900 the height for enlisting was reduced to 5 feet and even 50% who enlisted were in too ill health. There was a major need to reform, because working conditions needed to be improved in order to improve Britain’s employed for the future. Another significant factor that affected the people of Britain was the changing role of women in Britain. The main cause in the change to women was primarily down to world war one. The war opened up a wider range of occupations to female workers and hastened the collapse of traditional womens employment, particularly domestic service. From the 19th century to 1911, between 11 and 13 per cent of the female population in England and Wales were domestic servants. By 1931, the percentage had dropped to under eight per cent. For the middle classes, the decline of domestic servants was facilitated by the rise of domestic appliances, such as cookers, electric irons and vacuum cleaners. The popularity of labour-saving devices does not, however, explain the dramatic drop in the servant population. Middle-class women continued to clamour for servants, but working women who might previously have been enticed into service were being drawn away by alternative employment opening up to satisfy the demands of war. The number of women in the Civil Service increased from 33,000 in 1911 to 102,000 by 1921. The advantages of these alternative employments over domestic service were obvious: wages were higher, conditions better, and independence enhanced. Another reason was the general strike. The general strike was called by the TUC to support the miners in their quarrel with the mine owners, who wanted to reduce their wages by 13 per cent and increase their shifts from seven to eight hours. Workers in industries such as iron, steel and coal were encouraged to stay off work. The strike affected people across the country because these industries were at a standstill this caused the rest of the country to suffer. To conclude, I think that there were many significant factors that affected the British people and the declined of the staple industries was one of them. However, i think that the most significant factor was the war, as this affected all sexes and age groups across the country and no one was left unscathed by it.

Thursday, November 21, 2019

Write a critique on a Film Essay Example | Topics and Well Written Essays - 500 words

Write a critique on a Film - Essay Example White (Tom Hanks) who is the band’s second manager, Faye Dolan (Liv Tyler) Jimmys girlfriend and the bands "costume mistress", Tina (Charlize Theron) Guys girlfriend, Guy Patterson (Tom Everett Scott) the drum player in the band and Steve Zahn (Lenny Haiser) the guitarist and backing vocals of the group. In the year 1964, Guy Patterson (Tom Everett Scott) is a jazz drummer working at his family’s Erie, Pennsylvania Appliance store. Because the regular drummer of the band (Giovanni Ribisi) has broken his arm, Lenny Haise (Steve Zahn) and Jimmy Mattingly (Johnathon Schaech) approach Guy Patterson to ask him to sit in with their band at the annual Mercyhurst College talent show (Maslin, 1). During rehearsals, the group carefully rehearses a sensational ballad titled â€Å"That Thing You Do.† Faye Dolan (Liv Tyler), Jimmy’s girlfriend suggests that the group call themselves â€Å"The Oneders†. She is inspired by Guy’s great performance at the rehearsal. After a brilliant rehearsal, Guy messes up in the talent show by playing a faster tempo for â€Å"That Thing You Do! than in rehearsals. The audiences react negatively to the song, but Oneders eventually emerge the winner of $100 top prize. After the talent show, the group started playing gigs, they pl ayed at a local pizza parlor as their first gig. Maslin (1) reveals how they started selling a single of â€Å"That Thing You Do! with the help of Guy’s Uncle Bob (Chris Isaak). The single attracted the attention of Phil Horace (Chris Ellis) the local manager. Horace signs the group to bigger gigs and they are given airplay of the single. The band is offered a contract with Play-Tone Records by Mr. White (Hanks), they sign the contract and change their famous band name to â€Å"The Wonders† in order to avoid confusions. The group then is faced with internal disagreement which leads to their fall. Jimmy

Wednesday, November 20, 2019

General motors Essay Example | Topics and Well Written Essays - 2500 words

General motors - Essay Example At one point, GM was the largest corporation in the United States. It was also the single largest employer in the world but despite being industry leaders for several years, GM could not sustain competition from European and Japanese car makers. The company was beset with financial woes and in November 2005, GM had to lay off 30,000 employees and several plants had to be shut down. This is when its decline started which led to a complete restructuring of the company following the financial crisis in 2008. In this paper, after a brief history of the company, the financial crisis that the company faced and how it handled the situation would be evaluated. General Motors was incorporated on September 16, 1908 in New Jersey by William Capro Durant, a school drop-out. However during this period the auto industry in the US was in a mess with 45 different car companies already existing in the United States. By 1920s the demand for cars was high and GM brought in innovation in design and marketing. They introduced ‘a car for every purse and purpose’ and thus had Chevrolet, Vauxhall and Opel under its banner. The introduction of the Cadillac in 1927 made people see cars as more than a mode of transport. GM’s commitment to innovation continued even during the difficult times. Challenges gave way to changes during the 1960s and 70s as environmental concerns and competition from foreign car makers forced GM to reengineer its cars. This led to much lighter, aerodynamic and more fuel-efficient vehicles. Several innovative concepts were introduced by GM such as air bags, the use of unleaded gasoline while its contribution in r educing emissions is also recognized. In 1990, GM also introduced electric cars. However, as GM recognized the challenges in the US market, it started international expansion by opening its first production unit in Spain in 1982. This was the era of globalization when GM also formed joint ventures

Sunday, November 17, 2019

PlayStation Marketing Mix & Environment & Target Essay Example for Free

PlayStation Marketing Mix Environment Target Essay The PlayStation brand is a series of video game consoles created and developed by Sony Computer Entertainment. PlayStation was the idea of Ken Kutaragi, who known as â€Å"The father of the PlayStation, a Sony executive who had just come out of his hardware engineering division at that time. The consoles origins date back to 1986 where it was originally a joint project between Nintendo and Sony to create a CD-ROM for the Super Nintendo. The PlayStation made its debut at the Consumer Electronics Show in June 1991 when Sony revealed its console, a Super Famicom/SNES with a built-in CD-ROM drive. However, a day after the announcement, Nintendo announced that it would be breaking its partnership with Sony. The deal was broken by Nintendo after they were unable to come to an agreement on how revenue would be split between the two companies. The breaking of the partnership infuriated Sony President Norio Ohga, who responded by appointing Kutaragi with the responsibility of developing of the PlayStation project to rival Nintendo. The original PlayStation released in December 1994 was the first of the ubiquitous PlayStation series of console and hand-held game devices. Target Market They targeted at fans of video games and teenager or audience starting at 17+ and the focus is more on the male. Of course the games themselves have limits on who can play them, depending on the content rating on the games cover. Sony developed the PlayStation with the intention of hitting a wider, especially the older generation of gaming enthusiasts. Marketing Mix * Product: A successful marketing efforts result in product that become a part of everyday life, and that what Sony reached by offers games of all genres to match customers gaming preference. With its product PlayStation they have succeeded in satisfying the customers wishes by developing it among the time as requirements of the customers and their needs. * Distribution Decisions with respect to distribution focus on making the product available in adequate quantities at places where customers are normally expected to shop for them to satisfy their needs. Selecting the appropriate retailers or wholesalers is an important thing. PlayStation covered the market. Its distributes it in various channels, customer buy it from the retailers recognized by Sony, and these retailers buy the products directly from the company itself. * Promotion Promotion is a key element of marketing program and is concerned with effectively and efficiently communicating the decisions of marketing strategy. A company’s promotional efforts are the only controllable means to create awareness among publics about itself, the products and services it offers, their features and influence their attitudes favorably. Advertising campaign carried out by Sony to promote their product for PlayStation was big, they published video clips on the Internet, and they have advertisements in television screens, newspapers and magazines all over the world and other promotional media are very important in term of creation awareness about it. Some of the phrases in the ads are: Live In Your World. Play In Ours. Wherever, Whenever, Forever. The most notable of recent PlayStation commercials is the series of It Only Does Everything, these commercials garnered popularity among gamers. * Price Pricing decisions are almost always made in consultation with marketing management. Customers directly relate price to quality. PlayStation is with price range from moderately-high. Here in Saudi Arabia its price varies from SR 1300 to 1700 first raises the market, and then begins gradually decrease its. Marketing Environment * Competitive Biggest competitors to PlayStation are Wii of Nintendo and Xbox from Microsoft. The competition among them is very strong, PlayStation sales dropped against Wii at the beginning of 2008, and one of the reasons is its low price. *Numbers in thousands * Technological The current penetration of Internet creates the stimulus for the increase use of Internet as information. The introductions of new technologies have changed the nature of customers expectations, creating new zones of tolerance. Today, customers expect more flexibility, speed and dependability from retailers, than before the introduction of web-based technologies. * Sociocultural The price has become the key determinant of purchase choice. Various consumers are always looking for the best price opportunities. Also, research shows the large number of UK consumers choice of product strongly depends on the appeal of product mix and its congruence with their self-concept.

Friday, November 15, 2019

Change of Management in Nursing: Causes and Impacts

Change of Management in Nursing: Causes and Impacts Problems in nursing practices Nursing practice refers to the process of protecting, promoting and optimizing health and abilities, preventing illnesses and injuries through the treatment of human response. Nursing is a health sector which is concerned with the protection and the care of individual. The purpose of this assignment is to elaborate more about problems that are involved in the nursing practice, there importance and how they can be evaluated. In the nursing sector there are many problems which encounter the nurses working there hence this leads to a poor working environment or may also lead to poor nursing skills. Most problems encountered in the nursing sector are always influenced by the management in the health sector. Most health sectors have poor managerial skills which prove to have minimum likelihood of operating under good conditions. The managerial issues in the health sector have led to the diminish of good and quality nurses who are able to provide the best and reliable services to the patients in the hospitals. The managerial hierarchy is always involved in many factors concerning the health sector which includes:Staffing,Satisfaction on patient’s needs,Inter relationships among the working nurses, Job hazards and their appropriate safety in the sector, Advances in technology about the hospital equipments and Patient relationships. Managerial hierarchy is the stronghold’s part of a certain sector where it should provide the best skills for the proper working of the whole health sector. It is important and guaranteed that health sector should have the best working condition worldwide in order to ensure that each and every person with health problems is treated with much care. There are many important factors which are always applicable to the management in the health sector. They include: Good management reduces costs made to in the health sector. This helps in realization and maximization of results through fewer inputs by proper planning. The management will be able to use physical, financial resources in order to reduce cost production involved in the health sector. Good management will help in the realization of the sector’s goals. The nursing management will be able to arrange the best factors which are eligible to offer the best services to the patients through the nurses hence providing an effective manner of achieving its goals. Good managerial skills will establish equilibrium to the sector whereby it enhances the health sector to survive under different and variable working environment. There is optimum utilization of available resources. The management will utilize the human resources productively. It will provide maximum utilization of the scarce resources by providing its best solutions in the health sector for various uses. Good management will also provide essentials for the prosperity of the society. An efficient management will enable increase the welfare among the people of the society. In the journal, Advanced and Specialist Nursing Practice: Attitudes of Nurses and Physicians in Israel states that with the introduction of new and advanced nursing roles, the profession is undergoing dynamic change. Realization of such changes will be easier to accomplish if the nursing community and other healthcare professionals welcome the process of change in the nursing sector. The journal says that the goal is to evaluate Israeli nurses towards the introduction of new nursing roles and to expand the scope of nursing practice. In the journal Managerial responses to Medicaid prospective payment in the nursing home sector proposes that healthcare reform at the national level is extremely improbable. The nursing professionals should have adequate skills on the provision of care to the sick patients. It claims that with better skills in health sector helps in providing a suitable working environment (Brodsky Dijk, 2011). In the journal, Managing Nursing Assets: A primer on maximizing investment in people argues that nurse managers require critical competencies and skills to thrive in today’s health care environment. A nurse manager’s relationship with nursing staff is the primary variable that can reduce turnover and improve unit morale in a variety of different ways hence self confidence is required. Changing the health management staff refers to the processes and human beings and techniques deployed in order to effectively manage the required change for a better outcome. Change will always occur in a sector when there is a problem which continually exists. A change of health management will involve implementation and provided risks to the existing sector. The change should be realistic and also achievable. It can also be in terms of increased performance and reduction of costs. There should be a change in terms of management in the health and nursing sector. Management hierarchy should be stable in order to establish a good working environment for the nurses so that they can deliver good services to the patients in the hospitals. Establishment of changes in the health sector should be towards the realization of goals made through the provision of better services. Changing the old operating management leads to the birth of a new system which probably has better skills compared to the previous one. For a nursing sector to have benefits there should be adequate knowledge on how to effectively manage it. Without the existence of change control command system in a sector there will be assumptions that there is poor management in the health and nursing sector. There are many changes which are always suggested especially when there is suitability of changing the management board. This will include: Changing the control board in the health sector. This will involve targeting key people especially those who don’t give a well presented outcome of what they have done in the course of their work. Lazy managerial workers are supposed to be prevented from operating in such fragile health sectors so that better and quality services are provided. Nurses in the managerial hierarchy who have less skills about there work should be of rid to the health sector (Reid Coburn, 2010). There should be effective identification, validation and communication among the people working together. This will enable proper communication among the people working together in the hospitals hence providing a good working environment. Implementing and evaluating the change in practice. This will involve the building the systems for knowing the patients, identification of problems early, communicating them and managing the changes of the patient at an early stage. Integrating and maintaining the changes brought into practice. This will develop knowledge and skills in assembling topics concerning the clinical nursing issues. This will enhance recognizable knowledge and provide well formulated answers for clinical questions. There are factors which are considered during the implementation of the changes made. One of these strongly considered factors is the individual patient or family needs and preferences. Family backgrounds will largely affect the changes made through implementation. A certain family will come up with an idea of transferring their own patient to another hospital maybe due to poor services provided in the nursing facilities. This will lead to thorough and keen investigation of the nursing facilities which will probably lead to most changes which will cause implementation of the nursing structure. Most patients are unable to give their own thoughts on services offered to them. This is because there is limited patient engagement with the nurses present in the nursing facilities. The patients will be unable to interact with the nurses due to poor interaction skills experienced from the nurses hence there is limited communication among them. Patients are supposed to engage effectively in speaking for better services to be provided on them. Patients are supposed to conquer the obstacles which prevent them from engaging in decision making among them. The patient may have additional needs that are supposed to be analyzed in multiple dimensions. Patient values and there preferable needs are of clinical interview whereby the implementation of the nursing changes will lead to evaluation of patient values. There needs should be expressed to the managing sector so that the nursing team will provide with all the necessities while in the nursing clinics. This will ensure that all the system within which the practices for patient nursing cares differ from the majority or one’s own (Reid Coburn, 2010). Patients and family needs will lead to the analysis of ethical and legalized implications that the patient has to describe the boundaries of the nursing clinics. The value shared in decision making among the patient and families will be embraced even during conflicts. This will lead to the analysis of strategies that will empower the patients and families in terms of health care. Patients are engaged in active partnerships during illness moments hence there is respect over patient preferences and reasponsibilties.Barriers are eliminated to presence of families hence there is changes in nursing clinics. Integration of principles involved in effective communication with quality knowledge and safety among them will give a description of good reflective practice. Continued analyzing and improving of a patient’s level will enhance changes through communication with the nurses in the nursing care facilities (Flannery Grace, 2009). When patients demonstrate knowledge concerning their health, they will appreciate their strengths and weaknesses and practice the need for quality conduct. .Flexibility of the patient values are more important in terms of been supportive to specific interventions whereby there is impact implicated on changes made. Health cares managers should be able to recognize that there is need for engaging patients and family members in matters concerning them so that the health cares will deliver more and better resources to them. As there are changes taking place in the nursing sector, it is important to evaluate the results made after the changes have been made. Evaluating will involve the relations between the original strategy and the sector’s objectives. When the changes are not evaluated it will become difficult for the management sector to show how well they have been managing the whole process. When the management is able to review and monitor its own objectives there will be further improvements that is required in a health sector. When the change is not successful, the managers are still able to evaluate why the change process had to fail. The best way of evaluating change processes is through performance indices. If a sector’s objective is to increase productivity then its output can be compared to the input. Evaluation of the outcomes made helps in keeping the processes of change stable. Change is considered as the biggest challenge for all sectors even though large or small. Change is at a pace whereby it is universal and it is known to be increasing with time. References Brodsky, E., Dijk, D. V. (2011). Advanced and specialist nursing practice: Attitudes of nurses and physicians in Israel. Journal of Nursing Scholarship, 40(2), 187-94. Retrieved from Reid, W. M., Coburn, A. F. (2010). Managerial responses to Medicaid prospective payment in the nursing home sector. Hospital Health Services Administration, 41(3), 283. Retrieved from Flannery, T. P., Grace, J. L. (2009). Managing nursing assets: A primer on maximizing investment in people. Nursing Administration Quarterly, 23(4), 35-46. Retrieved from

Tuesday, November 12, 2019

Management Manifesto Essay

What is management? According to Kinicki Williams textbook â€Å"Management, management is defined as the pursuit of organizational goals efficiently and effectively by integrating the work of people through planning, organizing, leading, and controlling the organization resources (Ch. 1, pg. 5 Management: A practical introduction). I believe in order to be an effective manager you must be a positive, goal orient, organized individual. I also believe an effective manager is an individual that motivates their staff and leads by example. I believe all managers should follow the management process. The management process is defined as performing the four principal functions of a manager to get things done. The four principal functions of the management process are, planning, organizing, controlling, and leading. In the management process Planning is defined as setting goals and deciding on ways to achieve those goals (Ch. 1 pg.14 Management: A practical introduction). For example Stets on University purpose is to give its students an awesome education. Each administrator and professor set this as a goal and spends the entire summer on preparing lessons and finding out ways to make this possible. In the management process Organizing is defined as arranging tasks, people, and other resources to accomplish work (Ch. 1 pg.15 Management: A practical introduction). For example my supervisor takes the liberty of providing her staff with an event calendar for each month of the year. This keeps me and other coworkers prepared and well organized for upcoming events and tasks. In the management process you all have Controlling. Controlling is defined as monitoring performance, comparing it with goals, and taking corrective action as needed (Ch. 1 pg.15 Management: A practice Introduction). For example an employee performance evaluation is due every three months in my company I work for. Last in the management process you have Leading. Leading is defined as motivating, directing, and otherwise influencing people to work hard to achieve the organizations goals (Ch. 1 pg.15 Management: A practical introduction). The company I work for has a department director who leads and directs me and other employees on how to work hard to achieve goals in our recreation department. There are different levels of management. You have Top managers, Middle managers, and  First line managers. Top managers are managers that make long term decisions about the overall direction of the organization and establish the objective, policies, and strategies for its (Ch. 1 pg. 17 Management: A practical introduction). In my companies case the top manager would be my department director. Middle managers are managers that implement the policies and plans of the top managers above them and supervise and coordinate the activities of the first-line managers below them (Ch. 1 pg.17 Management: a practical introduction). In my companies case this will be my supervisor. First-line managers are managers that make short-term operating decisions, directing the daily tasks of no managerial personnel (Ch. 1 pg. 18 Management: practical introduction). In my companies case this will be me. When it comes to being a good manager, I believe along with following the management process you must coach your staff, counsel your staff, com municate with the staff, manage teams, take the lead, and most importantly value their employee’s contribution. In my current place of work I hold a first-line manager position. As manager I strive to be successful. Mission Statement As a manager I will continue to be a positive team leader and role model. Self-SwotSwot also known as the situation analysis stands for strengths, weaknesses, opportunities, and threats. Swot analysis is divided into two parts: inside matters and outsides. Swot is the analysis of internal strengths and weaknesses and analysis of external opportunities and threats. Using the Swot analysis should provide managers with realistic understanding of your mission in a company. S-Strengths Caring individual Smart Quick-witted Quality customer service skills Organization skills Great team player Highly proficient in Microsoft Office Swift learner Efficient in meeting goals and quota Experience in interacting with customers to provide information in response  to inquiries about products and services, and to handle and resolve complaints. Experience in marketing and sales W-Weaknesses Lack of authority sometimes Favoritism Sensitive Too caring Emotional attached Too trustworthy To sympathetic O-Opportunities (External Opportunities) Community involvement Ability to learn an gain from ever situation good or bad Awesome problem solver Ability to adapt to all opportunities T-Threats (External Threats) Health issues if I become sick I cannot attend work due to my position Competitors Natural disasters Budget fail Lack of community involvement Management Action Plan My plan to help me continue to be a successful manager is to remember the keys and what I was taught throughout the course. I will use the management process to help me remain a successful manager and become a more successful manager. I will use this knowledge to become a hardworking, committed, and productive, and effective manager. Along with this I will develop a successful strategy that defines my vision and values. I will also translate the strategy define the strategic objectives and themes. I will plan operations by improving programs. I will test and adapt strategies by conducting performance analyses. Last but not least I will monitor and learn. I will make sure to review strategy. To become a great manager I will make sure to improve personally and professionally. It is my desire to my utilizing past experience and qualifications to become an good manager. I will continue to be a team player that is willing to provide support to my  employees. I will utilize my excellent interpersonal skills. To become a good manager I will continue not to be afraid of challenges or difficult situations. I have been recognized for strong commitment, follow-through, and ensuring optimal service and productivity. I plan to keep that up to become a great manager. This course has taught me all the ways to be a proficient manager. I will use this knowledge in the near future. Works Cited Williams, Kimicki &. Management: A Practical Introduction. 5e ed. N.p.: n.p., n.d. Print

Sunday, November 10, 2019

Eating Disorders: Symptoms, Signs, Causes Essay

What is an eating disorder? Well, one of the many definitions for an eating disorder is any range of psychological disorders characterized by disturbed eating habits; which include anorexia nervosa (AN), bulimia nervous (BN) and binge-eating disorder. (CITE). All eating disorders have similar characteristics. This could be a fear of becoming fat, food, weight or calories. The reason why I want to focus on this population is that eating disorders are a significant problem during the adolescent years affecting up to 5% of adolescent girls (Golden et al., 2003). Someone suffering from an eating disorder has a very unhealthy relationship with food that is prying into many areas of their everyday life. An individual may eat little to no food, eat unreasonably massive amounts of food, be infatuated with thoughts of food or exercise, and have a distorted body image. The Diagnostic and Statistical Manual of Mental Disorders fifth edition (DSM-V) recognizes four main eating disorders: anorexia nervosa, bulimia nervosa, binge eating disorder, and eating disorder not otherwise specified (EDNOS). (CITE DSM-5).The signs of an eating disorder will vary and may include refusal to eat, extreme exercise, social withdrawal, self-induced vomiting or binge eating. Many families that have a family member that suffers from an eating disorder also have an increased risk of depression, obesity, substance abuse or consuming too much food. People that suffer from eating disorders may struggle socially, physically and or mentally, there are also many symptoms and signs to watch for. (article 7) Causes of Eating Disorders: Eating Disorders are complex disorders, influenced by a faà §ade of factors. Thought the exact cause of eating disorders is unknown, it is generally believed that a combination of biological, psychological and/or environmental abnormalities contribute to the development of these illnesses. (Cite Article 4) Biological Factors: When it comes to biological factors some include; certain people may have irregular hormone functions that increase their risk of developing eating disorders. Genetics (the tie between eating disorders and one’s genes is still being heavily researched, but we know that genetics is a part of the story). And lastly, there are nutritional deficiencies; which is an inadequate supply of essential nutrients in diet resulting in malnutrition or disease. (Mayo Clinic) Psychological Factors Some of the psychological factors or emotional health include people with a negative body image. They may have low self-esteem, perfectionism impulsive behavior and troubled relationships with friends and loved ones. (Article 4) Environmental Factors Environmental factors or social factors that would contribute to the occurrence of eating disorders are dysfunctional family dynamic, professions and careers that promote being thin and weight loss, such modeling. Aesthetically oriented sports, where an emphasis is placed on maintaining a lean body for enhanced performance. Family and childhood traumas: childhood sexual abuse, severe trauma and cultural and/or peer pressure among friends and co-workers. (Article 6) Signs and Symptoms: (CITIE Article) Symptoms may vary depending on the type of eating disorder. A man or a woman suffering from an eating disorder may reveal several signs and symptoms that are both the same and different. Anorexia Nervosa Anorexia is possible life-threatening eating disorder characterized by an atypically low body weight, intense fear of gaining weight and one-sided perception of weight or shape. People that suffer from anorexia use dangerous efforts to control their weight and shape, which often knowingly interferes with their lifestyle. Obsession with calories and fat contents of food or use other methods to lose weight; such as having engaging in formalized eating patterns, including, cutting food into tiny pieces, eating alone, and/or hiding food. (Cite article 5) Bulimia Nervosa Bulimia is a serious, theoretically life-threatening eating disorder. When you have bulimia, you have episodes of bingeing and purging that involve feeling a lack of control over your eating. Many people with bulimia also restrict their eating during the day, which often leads to more binge eating and purging (Cite article 3). During these episodes, bulimics typically eat a large amount of food in a short time, and then try to rid of the extra calories in an unhealthy way. Because of guilt, shame and an intense fear of weight gain from overeating, they may force vomiting (purging bulimia), exercise too much, or use other methods, such as laxatives, to get rid of the calories (no purging bulimia). Even if you are bulimic, you’re undoubtedly preoccupied with weight and body shape and may judge severely and harshly for self-perceived flaws. Bulimic may be at a normal weight or even a bit overweight. (Cite article 4) Binge-Eating Disorder When it comes to a binge-eating disorder, many regularly eat too much food (binge) and feel a lack of control over eating. Eating quickly or eat more food than intended, even when not hungry, and may continue eating even long after becoming uncomfortably full. After a binge, there may feeling of guilty, disgusted or ashamed by the behavior displayed and the amount of food eaten (Cite Article 2). Many will try to but do not try to compensate for this behavior with excessive exercise or purging, as someone with bulimia or anorexia might. Embarrassment can lead to eating alone to hide bingeing. A new round of bingeing usually occurs at least once a week. Many may be normal weight, overweight or obese (Cite article 1) Treatments: Treatment of an eating disorder generally includes a team approach. The team typically includes medical providers, mental health providers and dietitians; all with experience in eating disorders. Many of the treatments are based around your specific type of eating disorder. However, in general, it typically includes psychotherapy, nutrition education and medication thorough being either an outpatient, or inpatient and if your life is at risk the possibility of being hospitalized. (CITIE ARTICLE 2). Psychotherapy, also known as talk therapy can help learn how to replace unhealthy habits with healthy ones. Psychotherapy can also help to improve the relationships and moods. Psychotherapy can include both Cognitive Behavioral therapy and Family Based Therapy. (Cite Article 3) Cognitive Behavioral Therapy Cognitive Behavioral Therapy (CBT) is applicable to all eating disorders but has been most intensively studied in the treatment of bulimia nervosa (BN). CBT is designed to alter abnormal attitudes about body shape and weight. (CITE ARTICLE 1) CBT is effective in reducing all core features of BN and shows good maintenance of therapeutic improvement. Family Based Therapy Family Based Therapy (FBT) is an evidence-based treatment for children and over teenagers dealing with eating disorders. The family is involved in making sure that the child or other family member follow healthy-eating patterns and maintains a healthy body image and weight. (Cite article 1) Outpatient: The goals of this form of treatment include restoring a normal weight and maintaining that weight, managing physiologic abnormalities, reducing the comorbid psychiatric symptoms such as depression, and changing the fundamental thoughts that are underlying the anorexia. Bulimics require similar medical management with the goal of the treatment being the restoration of a normalized eating pattern free of the binge and/or purge cycle. (Article 6) Partial Hospitalization: For the patient with anorexia nervosa (AN) who have had repeated hospitalizations, a partial hospitalization treatment plan is recommended. The partial hospitalization treatment should follow a group treatment model and should include nutritional counseling, meal planning and additional groups such as social skills training. For a patient with BN who are in transition from inpatient to outpatient treatment or those whose bingeing and purging have begun to interfere with their functioning may be treated in partial hospitalization. (Article 3) Inpatient Treatment: The criteria need for hospitalization for both anorexia and bulimia include unstable medical conditions. Weight loss of 10% to 15% or more normal for relapse only or 16% to 20% or more if it is a patients’ first episode. (Cite article 1). The inpatient hospitalization beings with a full evaluation, including a psychiatric and medical evaluation. Patients with anorexia are fed initially with supplemental liquid feedings 6 times a day until they are within at least 10% of their goal weight. Patients who refuse the feedings consistently and do not gain weight are given feeing through nasal gastric tubes (Mayo Clinic). Bulimic patients being with food trays. The goal for both anorectics and bulimics is self-regulated weight maintenance. This is done through letting the patient self-selecting meals after a period of weight maintenance within their range. Both the bulimic and the anorectic are participants in response prevention techniques intended to prevent any purging behavior. (John Hopkins) Future Practitioner Helping Individual with Eating Disorders from Empowerment and Strength Perspectives The empowerment perspective and the strength-based approach work together. In social service work, the strengths-based approach involves helpers highlighting the client’s strengths and not their shortfalls. There are different ways to empower clients; and how empowerment can benefit the clients and social services workers attitudes, relationships etc. Social workers need to be aware and practice methods for empowerment effectively to be able to believe in their client’s strengths, abilities, and dreams. (Cite empowerment article). Empowerment does not give people power, people already have plenty of power. Empowerment is defined as letting this power out. It encourages people to gain the skills and knowledge that will allow them to overcome obstacles in life or work environment and eventually help them develop strengths within themselves or in the society (Cite Theo class).

Friday, November 8, 2019

Queen Hathseput essays

Queen Hathseput essays Hatshepsut was the first female ruler who ever ruled in all the history of the world. She was the most remarkable women that influenced history as a whole as well as Egypt itself. She was the first female pharaoh who ever ruled Egypt. Hatshepsut came to be by her parents TuthmoseI and Aahmes. She had two brothers who died prematurely and she was the favorite child. Unfortunately her two brothers both died. Since she was the only child left, she would become heir to the throne when her father dies. Hatshepsut's family tree made it easier to understand and it is a bit complex. It starts with Hatshepsut's parents' parents. Senseneb was married to AmenhotepI and had Tuthmose I, but Amenhotep I, also had a child with Aahotpou II and they had Aahmes, who Tuthmose I married. Tuthmose I and Aahmes had three children. They had two sons named Ouazmosou and Amenmosou who both died prematurely. Their third child was none other than Hatshepsut. Her father, Tuthmose I had a son with a commoner named Moutnofrit, their son was named Tuthmose II. Hatshepsut and her half-brother Tuthmose II were married. There is more to thisfamily tree that I will discuss later. When Hatshepsut's father died they became the new rulers of Egypt. Tuthmose I died in1512 and it became Tuthmose II and Hatshepsut's turn to rule. Tuthmose II was the one who was to gain the throne, but it was said that for the few years of his reign, Hatshepsut was doing most of the decision making. Hatshepsut had a child but it was very likely that it was her lovers, Senmut. But also Tuthmose II had a son with a commoner whose name was Isis. Their son was named Tuthmose III. Tuthmose II was pharaoh for only three or four years. Archeologists found some markings on the surface of his mummy that indicate that he had died of skin disease. His son with Isis, Tuthmose III, was too young so Hatshepsut was the person chosen to rule since Tuthmose III worshipped as a priest of the god Amon...

Wednesday, November 6, 2019

Human Resource Allocation in Software Development

Human Resource Allocation in Software Development Human Resource Allocation in Software Development Human Resource Allocation in Software DevelopmentThis fact contributes to the diversity of domains for software projects. Rapid evolution of software frameworks, technologies and approaches creates a constant need Software development industry is one of the core industries in the modern world. New software products are used for automating processes in virtually all spheres of human life for change. Hence, companies operating in software development industry have to deal with short-term projects, projects with very specific knowledge requirements, projects requiring special expertise, etc. This diversity creates a situation when software developments and other IT professionals are involved in the projects from time to time, often combine working on several projects and deal with various technologies simultaneously. Due to high flexibility of workforce in software projects and very specific requirements to project members, there emerge situations when the resources are allocated ineffi ciently.Problem StatementThe problem considered in this report is the following. The company provides the services of software development to a large number of clients. Due to the varied nature of projects, short-term project life cycle and specific skill sets needed in software projects there emerges the problem of inefficient resource allocation.According to Fairley (2011), companies providing the services of custom software development and companies offering consulting services in software development allocate 85% or more of their operating costs to development costs. In other words, business costs of such companies are formed by the salaries paid to software developers and other IT professionals (Fairley, 2011). However, the company has numerous inefficiencies in the process of workforce allocation to projects. This means that the company spends excess money on development and reduces the chances of successful project completion. Such state of affairs reduces the companys compet itiveness and viability. Therefore, it is important to address and resolve this workplace issue.There are several sources of inefficiency in the current process of resource allocation. The company deals with different projects, the duration of which varies from 2 weeks to 6 months on average. These projects are broken into stages; commonly, these stages include setting requirements and planning, software design, implementation, verification and sometimes maintenance (Martin, 2009). At each stage, the number of IT professionals required is different, and the skill sets needed during different phases also change. However, project team is usually assigned at the first stage, and there are additional resource allocations during implementation and verification phases.Sometimes project members lack the necessary skills for implementation and verification. They have to deal with technologies where they have little experience or perform supplementary tasks. It also happens that team members have no business expertise in the required domain, and there are no professionals with the required technical skills and business knowledge available. In such cases, team members have to master the new domain, which increases their value for future projects but reduces the effectiveness of solutions in the existing project. Finally, the work load is not uniform: there are times when team members have to work overtime and times when team members have to wait until other developers complete their parts of work. Such situation leads to professional burnout after overtimes (which are followed by escalating project costs) and to low performance during the idle time.This report is devoted to analyzing the problem of inefficient resource allocation in a software development company, considering several workplace programs and procedures aimed at resolving this problem and selecting one of the alternatives according to five criteria of software project effectiveness relevant to the situatio n. Therefore, this report contributes to improving workplace effectiveness in companies providing the services of custom software development.Overview of AlternativesAlternative A The first alternative that is commonly used in software development industry relies on the services of outsourcers or freelancers. Analysis of the key factors causing inefficiencies in resource allocation shows that there are three major causes: inflexible or premature allocation of resources, absence of prospective team members with the required characteristics (combined with the inefficiency of hiring developers with these characteristics due to short-time nature of the tasks) and fluctuating workload.The industry-wide practice is to invite freelancers or using the services of outstaffing companies to resolve such issues (Futrell, Shafer Shafer, 2002). Possible implementation of such approach include (Futrell, Shafer Shafer, 2002): placing ads for the required freelance services, contacting potential t eam members in person or using the services of an outsourcing company. It would be most efficient to use the latter option and sign a contract with several outstaffing companies. These companies would help to add external team members when necessary.Alternative B Another alternative is using more efficient resource leveling practices and detailed assessment of employee skills and abilities. The proposed program is the following: project managers should divide the stages of the project into smaller sub-stages, assign project roles and responsibilities in accordance with these sub-stages (Schiel, 2009). It is essential that project managers adjust project roles after every sub-stage of the project and align the changes with the schedule containing   activities of potential team members (including previous projects and future projects) (Schiel, 2009). HRM professionals should improve skills assessment process and introduce sub-skills in development and different business domains. The se skills should be weighed against current project role requirements so that project managers could assign team members who can add maximal value to the project.CriteriaCriterion 1. Compliance with customer requirementsThis criterion determines to which degree the company’s ability to adhere to customer requirements will be changed after implementing the new program.Criterion 2. Adherence to initial budget estimates.This criterion determines the extent to which project teams will be able to match initial budgets after implementing the new program.Criterion 3. Compliance with project timingThis criterion describes the degree of complying with schedule that teams will demonstrate after implementing the new program.Criterion 4. Business risk exposureThis criterion assesses the change in the degree of exposure to business risks achieved due to implementing the new program.Criterion 5. Project risk exposureThis criterion assesses the change in the degree of exposure to project ri sks achieved due to implementing the new program.Research MethodsThe methods used to research the information needed to determine the best recommended alternative included reviewing literature, analyzing research evidence pertaining to the impact of the use of outstaffing and advanced resource leveling on project resource allocation. In addition, the sources related to the influence of outstaffing and/or resource leveling on software quality, project time and budget, project risks and corporate risks were considered. The information was collected from software project management books, human resource management books and journals, computer science journals and case studies evaluating the effect of project management solutions.

Sunday, November 3, 2019

Organisational Behaviour Essay Example | Topics and Well Written Essays - 750 words

Organisational Behaviour - Essay Example There is always a high demand for people having good communication skills and those professionals who are young and adaptive to change. To study the demographic factors is vital for a manger as it helps him in selecting the best person for the job. In job interviews, managers are mostly looking for confident candidates and also those candidates that have good interpersonal and good communication skills. These types of employees tend to prove themselves highly valuable to the firm. The abilities and skills of a person highly influence his behaviour and performance. If your skills and abilities match the requirements of the job, you are likely to perform better. This is so because one knows the job description requirements and can perform well accordingly. The manager plays a key role when matching the job requirements with the skills and abilities of the employees. This is crucial as matching skills and abilities will allow the desired results to be achieved by the firm. Perception is a process by which sensory impressions are organised and interpreted by an individual in order to give meaning to whatever is around him. The perception of a person can be influenced by many factors. For managers it is really important to create a work environment that is favourable and that it is positively perceived by the employees. If the employees perceive it positively, it will improve their performance and overall, the firm will become productive and profitable. Attitude is the propensity to react positively or negatively towards certain things, people or circumstances. The supervisor of a company should study the factors related to employment to create a positive work environment so that workers are encouraged to form a favourable attitude towards their particular jobs. The variables such as family, society, traditions and culture, friends and organisational characteristics affect the development and attitude of the employees. The workers can perform efficiently if they for m a better attitude in the workplace. Employees also need to work upon having a good work life balance so that they can achieve their targets successfully without having pressure from anyone side of professional work or personal life. Personality is the study of the unique characteristics of an individual, the relations between these individuals and how they alter and change with respect to society and changing circumstances. The numerous dynamics that affect the personality of a person are inheritance, family, friends, society, culture and other circumstances. This shows that individuals are different when working in an organisation and their personality changes along with it. Personality can be considered as the most difficult part of an individual, and this largely affects the behaviour of a human being. Studying the personality characteristics of an individual is a good opportunity to comprehend them. It motivates them to complete the organisational goal in an efficient manner. Diverse environmental variables produce different reactions, and studying these reactions is very crucial for the organisation. By studying these responses certain types of behaviours that are demanded by organisations are discovered and learnt. Examples of these behaviours are

Friday, November 1, 2019

Entrepreneurship and Innovation Essay Example | Topics and Well Written Essays - 2500 words - 1

Entrepreneurship and Innovation - Essay Example (comscore.com/press_events). There has been a surge in smart phone ownership, with growth particularly strong over the last year, up by 81 per cent from 7.2 million users in May 2009 to 12.8 million in May 2010. In June 2010, over a quarter of people in the UK (26.5 per cent) said they had a smart phone; more than double the number two years previously (media.ofcom.org.uk). This data can be used to imply that the Smart Phone would have wide acceptability in the market. One of the important assumptions which we can make here is that the growth in the market will make smart phone more affordable majority of people in the United Kingdom, their proliferation will increase and also lead to a surge in the contents of the mobile and data consumption. A new report regarding the geography of smart phones indicates that the shipment of smart phones in the first quarter of the year was 55.2 million with the growth hitting 67% year-on-year. (microscope.co.uk). It is assumed further that it provi des a substantial opportunity for different people in the mobile ecosystem – from operators and manufacturers to publishers and advertisers – who adapt to this dynamic market. ... On 7th May, 2009, a long-awaited recommendation on the mobile termination rates to reduce termination charges was adapted by EU by the end of 2012. (berr.gov.uk). On 1st April, 2010, a statement with a further consultation was issued to the mobile number porting process in which the porting time took one day (berr.gov.uk). The standard Value Added Tax rate is 17.5%, however, it will be increased to 20% in January 2011 (hmrc.gov.uk). The call tariffs indicate that calls may be charged by any residential or business package selected as the Charge Costing Package (telecom-tarriffs.co.uk). This implies that the market for mobile phone users is likely to be damaged as the call rates may rise because of the increases in tariffs mentioned above. Apart from that, the mobile operator companies are likely to introduce new packages to attract more consumers. This would directly have an impact on Vertigo as the demand for cell phones would rise pertaining to offers and packages introduced by Ope rators (Gruber, 2005). PART B 1. Financial Budget and Forecast for 3 year (Apple iphone; Assumed) The sales forecast is assumed on the basis of iPhone units sold by Apple in the past year when it was launched. As reported by O2, Vodaphone, Tesco and Apple’s management, iPhones were set to reach 2.5 million units. Furthermore, 10.7 million units were sold throughout Europe and 11 million units are expected to be sold in the year 2010 therefore, these figures are assumed to be the UK’s share in the latter. (ipodrepublic.com; Wordpress.com). Prices are kept constant however; they are adjusted with an expected inflation rate of 4%. The Annexure at the end of this